The Truth About Marketing Burnout
A report by the Marketing Accountability Council
Marketing isn’t just losing budgets. It’s losing believers.
This powerful report challenges the narrative that burnout is a personal failing. Based on real data and lived experience, it shows how marketing has become a pressure cooker of unrealistic expectations, endless deadlines, and performative “strategy” that’s burning people out—and driving talent away.
Key Insight:
Over 55% of market researchers report burnout, far higher than the general workforce.
🔥 Inside the Report:
- Why marketing burnout is structural, not personal
- The six forces driving the crisis: from "always-on" culture to ROI pressure
- The cost: declining creativity, mental fatigue, turnover, and reputational damage
- A dual-response framework: organizational change + personal boundaries
- What it really takes to build a sustainable, human-centered marketing system
💡 Who it's for:
Leaders, strategists, marketers, educators, and anyone tired of pretending it’s “just part of the job.”
What You'll Get:
This digital package is a culmination of my dedicated work and research. It includes:
- The Full Research Report: "Marketing Burnout: A Symptom of Systemic Collapse — And What You Can Do About It" – a comprehensive deep dive into the problem and its solutions.
- The Interactive Infographic: A visual, data-driven summary of the report's key findings, designed for easy digestion and understanding.
- An Easy-to-Listen Google LM Narration: A concise audio overview of the problem, how it affects you, and what you can do about it, perfect for on-the-go learning.
This is my original work, created to bring clarity and actionable insights to a critical industry challenge. While this content is offered for free, your contribution helps support further independent research and resources like this.
Need Assistance?
If you have any questions about accessing your report, understanding the research, or how to best integrate these insights into your marketing strategy, please don't hesitate to reach out.
How We Can Help You Further
Understanding the problem is the first step. We offer a range of services designed to help individuals and organizations actively combat marketing burnout and build more sustainable, accountable practices. From strategic consulting to workshops and tailored solutions, our experts are here to guide you. Learn more about how we can support your journey towards a healthier, more effective marketing future
This report, based on Marketing Accountability Council studies, argues that marketing burnout is a widespread systemic issue driven by inherent industry demands and cultural expectations, leading to chronic stress, reduced productivity, and high turnover, and necessitates a holistic approach of organizational and individual interventions to build a sustainable ecosystem.